Privacy statement

1. Data protection at a glance

General Notice

The following notes provide a simple overview of what happens to your personal information when you visit our website. Personal data is any data by which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed below.

Data collection on our website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. Their contact data can be found in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected by you communicating it to us. This may involve data that you enter in a contact form, for example.

Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. Internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure that the website is error-free. Other data can be used to analyze your user behavior.

What rights do you have with regard to your data?

You have the right at any time and free of charge to obtain information about the origin, recipient and purpose of your stored personal data. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the imprint for this as well as for further questions on the subject of data protection. Furthermore, you have the right to appeal to the responsible supervisory authority.

Analysis Tools and Tools from Third-Party Providers

When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can contradict this analysis. We will inform you about the possibilities of objection in this privacy policy.

Note on data transfer to the USA

Among other things, tools from companies based in the USA are integrated on our website. If these tools are active, your personal data may be transferred to the US servers of the respective companies. We would like to point out that the USA is not a safe third country in the sense of EU data protection law. US companies are obliged to hand over personal data to security authorities without you as a data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data located on US servers for monitoring purposes. We have no influence on these processing activities.

2. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This data protection declaration explains which data we collect and for what purpose we use it. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can be subject to security vulnerabilities. A flawless protection of the data against access by third parties is not possible.

Reference to the responsible office

The responsible body for data processing on this website is:

Bridge ITS GmbH
Käthe-Kollwitz-Ufer 76
01309 Dresden
Germany

Phone: 0049 351 31875 77
E-Mail: christian.bohner@bridge-systems.com

The responsible body is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your expressed consent. You can revoke your consent at any time. For this purpose, an informal e-mail notification to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right of appeal to the competent supervisory authority

In the event of breaches of data protection law, the data subject shall have the right to lodge a complaint with the competent supervisory authority. The responsible supervisory authority for data protection issues is the data protection officer of the federal state in which our company is based. A list of the data protection officers and their contact details can be found at the following link:https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data transferability

You have the right to have data which we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible person, this will only be done as far as it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, their origin and recipient and the purpose of data processing and, if applicable, a right to correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint for this and other questions on the subject of personal data.

Objection to advertising mails

We hereby object to the use of contact data published within the scope of the imprint obligation to send unsolicited advertising and information material. The operators of this website expressly reserves the right to take legal action against unsolicited mailing or e-mailing of spam and other similar advertising materials.

3. Data protection commissioner

Statutory data protection officer

We have appointed a data protection officer for our company.

Stefan Leißl
Consulting-L
Sanderstr. 47
86161 Augsburg

Phone: 0049 821 650 885 80
E-Mail: leissl@consulting-l.de

4. Data collection on our website

Cookies

Some of the Internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your terminal until you delete them. These cookies enable us to recognize your browser during your next visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, accept cookies for certain cases or generally exclude them and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

Cookies which are necessary for the electronic communication process or for the provision of certain functions requested by you (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f GDPR saved. The website operator has a justified interest in the storage of cookies for the technically error-free and optimised provision of its services. Insofar as other cookies (e.g. cookies for analyzing your surfing behavior) are stored, these are dealt with separately in this data protection declaration.

This website uses Borlabs Cookie that sets a technically necessary cookie (borlabs cookie) to store your cookie consent.

Borlabs Cookie does not process any personal data.

The Borlabs Cookie stores the consent you gave when you entered the website. If you wish to revoke these consents, simply delete the cookie in your browser or use the “Change Cookie Settings” button. When you re-enter/reload the website, you will be asked again for your cookie consent.

Change Cookie Settings

Server-log-files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and version
• used operating system
• Referrer URL
• Host name of the accessing computer
• Time of server request
• IP-Adress

This data will not be merged with other data sources.

These data are collected on the basis of Art. 6 Para. 1 lit. f GDPR. Der Webseitenbetreiber hat ein berechtigtes Interesse an der technisch fehlerfreien Darstellung und der Optimierung seiner Webseite – hierzu müssen die Server-Log-Files erfasst werden.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form including the contact data you provided there will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent.

The processing of the data entered in the contact form is therefore carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. For this purpose, an informal notification by e-mail to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data entered by you in the contact form will remain stored until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

List of speakers Contact form Media library

5. Social media

Instagram Plug-in

On our pages functions of the service Instagram are integrated. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate visiting our pages with your user account. We would like to point out that, as the provider of the pages, we do not have any knowledge of the content of the transmitted data or its use by Instagram.

For more information, please refer to Instagram’s Privacy Policy: https://instagram.com/about/legal/privacy/.

LinkedIn Plug-in

Our website uses features of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

Each time you visit one of our pages that contains LinkedIn features, a connection is established to LinkedIn servers. LinkedIn will be notified that you have visited our web pages with your IP address. If you click the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn will be able to associate your visit to our site with you and your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn.

Further information on this can be found in LinkedIn’s data protection declaration at: https://www.linkedin.com/legal/privacy-policy.

6. Analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States.

Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymisation

We have activated the IP anonymization function on this website. This will cause Google to shorten your IP address within member states of the European Union or other signatory states to the Agreement on the European Economic Area before it is transmitted to the United States. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and Internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

Browser Plug-in

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) as well as Google from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set to prevent your information from being collected on future visits to this website:Disable Google Analytics

For more information on how Google Analytics uses user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en

Order data processing

We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics of Google Analytics

This website uses the function “demographic features” of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of site visitors. This data comes from interest-related advertising by Google and visitor data from third parties. This information cannot be associated with any specific individual. You can deactivate this function at any time via the ad settings in your Google Account or generally prohibit Google Analytics from collecting your data as described under “Objection to data collection”.

Google Analytics Remarketing

Our sites use Google Analytics Remarketing features in conjunction with the cross-device features of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

This feature allows Google Analytics Remarketing to link advertising target groups with the cross-device capabilities of Google AdWords and Google DoubleClick. In this way, interest-related, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browser history to your Google Account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you log in with your Google Account.

To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target audiences for cross-device advertising.

You can permanently opt out of cross-device remarketing/targeting by opting out of personalized advertising in your Google Account by following this link:https://www.google.com/settings/ads/onweb/

The data collected in your Google Account will only be aggregated on the basis of your consent, which you may give or revoke to Google (Art. 6 para. 1 lit. a GDPR). In the case of data collection processes that are not consolidated in your Google Account (e.g. because you do not have a Google Account or have objected to the consolidation), the data collection is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymous analysis of website visitors for advertising purposes.

Further information and the data protection regulations can be found in Google’s data protection declaration at: https://www.google.com/policies/technologies/ads/.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use what is known as conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the Internet browser places on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was directed to that page.

Each Google AdWords customer receives a different cookie. Cookies cannot be tracked through AdWords customer websites. The information collected from the Conversion cookie is used to generate conversion statistics for AdWords customers who have opted for Conversion Tracking. Customers will know the total number of users who clicked on their ad and were directed to a page with a conversion tracking tag. However, they will not receive information that personally identifies users. If you do not wish to participate in tracking, you can opt out of this use by easily turning off the Google Conversion Tracking cookie in your Internet browser under User Preferences. You will then not be included in the conversion tracking statistics.

Conversion cookies” are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

More information on Google AdWords and Google Conversion Tracking can be found in Google’s privacy policy: https://www.google.de/policies/privacy/.

You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, accept cookies for specific cases or generally exclude them and activate the automatic deletion of cookies when you close your browser. If cookies are deactivated, the functionality of this website may be restricted.

Facebook Pixel

Our website uses the visitor action pixel of Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion.

This allows us to track the behavior of site visitors after they are redirected to the provider’s Web site by clicking on a Facebook ad. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and to optimize future advertising efforts.

The collected data is anonymous for us as an operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines. This may allow Facebook to serve advertisements on Facebook pages and outside Facebook. This use of data cannot be influenced by us as the site operator.

See Facebook’s Privacy Notice for more information about protecting your privacy: https://www.facebook.com/about/privacy/.

You can also disable the Custom Audiences remarketing feature in the Advertisement Settings section of https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can disable Facebook’s usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

Use of Pardot

We use the Pardot Marketing Automation System “Pardot MAS”. This software enables us to record website visitors and track their click path. For this purpose, each visitor is assigned a pseudonym by means of a visitor ID (individual user ID), which enables both the use of the website and the automated dispatch of newsletters.

The website visitor is only assigned a user ID if he or she agrees to the cookie notice the first time he or she visits the website. By agreeing, you consent to the use and functionality of Pardot MAS. You can revoke your consent at any time with effect for the future. To do so, contact us using the contact details provided in this privacy policy. You can also object to pseudonymous user recognition by changing your browser settings. To do this, you must deselect cookies from the domain “pardot.com” in your browser settings.

Your consent is voluntary. If you refuse the setting of cookies, this may lead to restrictions of certain functions and user-friendliness.

If you agree and visit our site, cookies are stored in the user’s browser cache. This enables an individual user ID to be assigned to each visitor on the basis of a pseudonymous ID. This visitor ID is not automatically deleted, but remains in the user’s cache until it is deleted (persistent cookie).

Once a website visitor has been assigned an ID, he or she can be recognised by a “one-time cookie” (session cookie) when he or she visits the website again. This allows us to send the website visitor a product offer tailored to his or her interests if he or she registers for a newsletter. For this purpose, the registration data collected in this way can be merged with the usage profile and click path. This also requires your active consent when registering for the newsletter.
The use is based on your consent (Art. 6 para. 1 lit. a DSGVO).
Data transfer to the USA is based on the standard contractual clauses of the EU Commission.

7. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use these data exclusively for sending the requested information and do not pass them on to third parties.

The data entered in the newsletter registration form will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address as well as its use for sending the newsletter at any time, for example by using the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you have cancelled your subscription. Data that has been stored by us for other purposes remains unaffected.

After you have been removed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with the legal requirements when sending newsletters (legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

MailChimp

This website uses the services of MailChimp for sending newsletters. Provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service with which, among other things, the sending of newsletters can be organized and analyzed. If you enter data for the purpose of receiving newsletters (e.g. e-mail address), this data is stored on the servers of MailChimp in the USA.

MailChimp has a certification according to the “EU-US Privacy-Shield”. The “Privacy-Shield” is an agreement between the European Union (EU) and the USA, which is intended to ensure compliance with European data protection standards in the USA.

With the help of MailChimp we can analyze our newsletter campaigns. When you open an e-mail sent with MailChimp, a file contained in the e-mail (so-called web-beacon) connects to the servers of MailChimp in the USA. This way it can be determined whether a newsletter message has been opened and which links have been clicked on. Furthermore, technical information is collected (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you do not want to receive any analysis by MailChimp, you have to unsubscribe from the newsletter. For this purpose we provide a corresponding link in every newsletter message.

The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing to the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you have provided us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you have cancelled your subscription. Data that has been stored by us for other purposes remains unaffected.

After you have been removed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with the legal requirements when sending newsletters (legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

You can find more details in the privacy policy of MailChimp under: https://mailchimp.com/legal/terms/.

Conclusion of a Data-Processing-Agreement
We have a so-called “Data-Processing-Agreement” with MailChimp, in which we commit MailChimp to protect the data of our customers and not to pass them on to third parties.